Beer has rarely been known as an understated beverage, but it’s all low-key at ISObeers, which opened its doors earlier this month with little fanfare, and on a limited-hours basis.
The downtown San Jose bar’s quiet launch belies the fact that some local beer aficionados had been patiently waiting for its opening, as those who know owner Dee—he also helps run Bobby’s Liquors in Santa Clara—know that he is a big beer fan and a knowledgeable one at that.
Don’t expect a formal grand opening any time soon, if ever, as that’s not Dee’s style. Rather, the bar’s current hours will gradually expand while more staff are hired and finishing touches made. Of note so far has been the hiring of Jake McCluskey, who previously managed Market Beer Company and, before that, Kelly’s Liquors.
I recently caught up with Dee, who was low-key as always as he showed me around. On tap were the well-regarded North Coast Old Stock Ale, Drake’s Hopocalypse Double IPA and Deschutes 2010 The Abyss Imperial Stout, among others. The keg room was stocked with a cache of hard-to-get beers that Dee will release in the coming weeks. (The bar will list current offerings on its website and Facebook page.)
I was struck by the sleek bar and the modern and spacious feel of the indoor space, as well as the potential of the outdoor patio. Dee mentioned already having ideas for possible events for this summer’s Silicon Valley Beer Week.
A lot of folks have been waiting patiently—many for well over a year—for ISObeers to open. Can you share why the delay and how it feels now to be finally open?
Dee: Inspections, but it’s all been good. We’re open—I feel relieved. It’s good to start paying some bills off [smiles].
Where does the name ISObeers come from?
ISO stands for “in search of” and is commonly used in the beer trading community. It sounded like a good name.
How would you describe ISObeers? What kind of a place do you want it to be?
Just a casual craft beer bar.
How big is the place?
We can hold about 45 inside and 45 outside. We’ll be putting up a trellis in the patio soon.
How many taps? How many bottled beers?
There are 40 taps, including two wine taps, one for craft root beer and a couple for mead or cider—the rest will be craft beer. We’ll have about 1,000 bottled beers.
Anything else to add?
We won’t be selling food, so people can bring in food and sit inside or outside.
A growing number of folks are seeking out better beer by returning to their favorite spots or trying out new places, eager to enjoy a glass—or more—depending on the occasion. And in a continuing nod to the burgeoning craft beer landscape, respectable beer hubs are taking shape throughout the South Bay.
In downtown San Jose, the number of establishments offering good beer is helping to raise Silicon Valley’s profile among the state’s notable beer regions. There are currently a dozen or so downtown locations that serve better beer, with more places set to open.
The San Pedro Square neighborhood is turning into quite a beer hub on its own, with a block of distinct establishments serving craft beer. We’re talking about San Pedro Square Market Bar, the Garage Bar, Market Beer Co., O’Flaherty’s Irish Pub, Firehouse No. 1 Gastropub, Los Gatos Brewing Company, Britannia Arms, and the recently opened Farmers Union.
Along with the Market and Garage bars inside San Pedro Square Market, there’s also Market Beer Co. which opened this past March, becoming San Jose’s first craft beer bottle shop.
Since then, they have added eight taps and have more than 200 craft beer bottles. Market Beer Co. has quickly gained a following due in large part to the efforts of general manager Jake McCluskey and his knowledgeable and friendly team of beertenders, all of whom help to create a fun and relaxed vibe.
“We stock only bomber-sized (22 oz.) bottles to encourage sharing among our customers. For our taps, we try to get smaller-sized kegs so we can rotate our draft beers quickly,” McCluskey says. “It’s a place where you see seasoned beer connoisseurs talking beer with the greenest newbies. It’s cool to be a beer geek but not a beer snob.”
Of its 50+ beer taps, O’Flaherty’s Irish Pub dedicates 38 of them to craft. General manager David Mulvehill says he values the link between craft breweries and O’Flaherty’s, viewing both as small businesses helping to support one another.
O’Flaherty’s main goal, according to Mulvehill, is to make everyone feel welcome, referring to their motto, “You’re a stranger here but once.” He says, “We need to keep the integrity of an Irish bar – customers can enjoy a Coors Light, Stella, Guinness and feel welcome. We believe everyone is a beer drinker and that we can provide a stepping stone for them, from Stella to a craft beer. And we always have something to offer the beer geeks.”
For beer and food pairings, Firehouse No. 1 Gastropub and Los Gatos Brewing Company fit the bill. Firehouse is currently San Jose’s only gastropub and serves mostly craft beer from its eight taps. Los Gatos Brewing Company has three rotating guest taps, plus five of their own offerings crafted by brewmaster Kent Wheat. Currently, there’s a cask-conditioned porter as well.
Britannia Arms serves more traditional pub fare, along with pints poured from a combined 42 taps—24 inside the bar and 18 more out in the 3,000 square-foot, heated patio. Most of the 42 taps are craft selections.
The Farmers Union, which opened this past Thursday, rounds out the current crop of beer-centric places within San Pedro Square. A large square bar is the focal point of the establishment, and general manager Aaron Williams says that they will have at least 25 of their 60 taps dedicated to craft beer.
Williams says, “We are targeting a diverse clientele that likes great food paired with our great selection of craft beer. We will always have at least 25 taps dedicated to craft beers with flight options available. We want to support the local brewers as well as serve the highest quality craft beers possible.”
Original Gravity Public House became San Jose’s first establishment focused 100 percent on beer from the get go thanks to the efforts of owners Johnny Wang and Dan Phan. They celebrated their one-year anniversary on Saturday and have already made concrete plans for expanding the current location.
“We take craft beer very seriously but always aim to have a fun and informative conversation about it,” bar manager and events coordinator Rob Monroe says. “We hope to teach without the snobbery and find something new and exciting for you each and every time. No question is a dumb one, and we understand everyone’s palate is as diverse as our beer list.”
Original Gravity rotates beers in and out of its 25 taps so often that Monroe says the best way to keep up with what’s on tap is to check the website, where patrons can find live updates of the latest offerings.
Numerous customers throughout the recent decades have enjoyed the food, beers and the outdoor patio of Gordon Biersch. “We offer eight handcrafted traditional German lagers,” head brewer Jeff Liles says. “I would recommend starting off with a sampler of our beers. This way our guests get a chance to try some of our unique styles and flavors.”
Some people are still surprised when first noticing the extensive draft selection at SmokeEaters, which specializes in hot wings. ““SmokeEaters is the place to meet up with friends to eat great food, drink some cold beer and catch a game,” general partner Mike Burke says. “We rotate our craft beers frequently; do not hesitate to ask to sample a style of beer. With the expansion of the craft market, there are some great styles and brewers out there popping up almost every week. We want the customer to love the beer they are drinking.”
When it comes to Good Karma Vegan Café, many people quickly become hooked on not only the beer menu but the place’s carefree vibe. Owner Ryan Summers and the Good Karma staff simply know their beers. Summers embraces the downtown beer scene: “There’s just too much rad beer to be had, and we deserve the awesome beers right here.”
Live music is a wonderful accompaniment to good beer, and this combination is prevalent among several previously mentioned locations. Café Stritch—with nearly ten craft beer taps—and the recently opened Blackbird Tavern—with eight mostly craft beer taps—join the ranks of these establishments that feature live music.
Blackbird co-owners Chris Esparza and Brendan Rawson seek to provide a full sensory experience, matching food and beer to their live music. For example, when New Orleans jazz is playing, don’t be surprised to see featured beers from Louisiana’s Abita Brewing.
Folks passing by ISO: Beers can see that a lot of progress has been made at the yet-to-open beer bar and tasting lounge. The wait is nearly over. According to co-owner Dee Singh, what is left is painting, putting in floors, and installing fixtures. He plans to have 37 taps for beer and hopes for a mid-August opening. Customers will also be able to purchase bottles to go.
Rounding out the members of the downtown San Jose beer hub are longstanding establishments Trials Pub and Teske’s Germania. Trial’s offers an authentic British pub vibe and traditional English ales on tap, on cask, or in bottles. At Teske’s, it’s about experiencing German fare in a rustic Bavarian setting that includes a beer garden.
All of Teske’s beers are from Germany co-owner Greg Baumann says, and he invites visitors to come and enjoy the casual setting with a lager, pilsner, dopplebock or hefeweizen. Their current offerings include Spaten Premium Lager, Höfbrau Dunkel, Franziskaner Hefe Weizen, Bitburger Pilsner, Köstritzer Schwarzbier and Stiegl Lager on tap, with many more bottled German beers.
As Original Gravity’s Monroe put it, everyone’s palate is different. So it’s very fortunate to see the growing diversity reflected in the downtown San Jose beer scene. Ultimately, our personal preferences determine not only which beers we like, but also which places we return to over and over again.
It was the Feb. 2011 second annual Meet the Brewers beer festival held at San Jose’s Hermitage Brewing Company that provided me more than just a memorable beer experience. Truth be told, my wife and I had originally gone mainly for the food trucks, but when in Rome…
I tried a refreshing Tied House Brewery wheat beer which served as a prelude to the Campbell Brewing hefeweizen with its pleasant combination of sweetness and bitterness. My wife, who is from Bavaria, heartily approved.
After talking with the pourers – many of whom were the actual brewers – about their beers, I opted for unfamiliar-to-me beer styles next.
The Uncommon Brewers organic brown ale had a flavor profile of roasted nuts and a slight bitterness. Seabright Brewery’s oatmeal stout poured black and smooth with hints of dark chocolate. Finally, there was the Faultine Brewery porter, a dark beer that smelled and tasted of roasted coffee beans.
The beers were tasty; they also paired well with our Korean tacos and burritos that we got from one of the aforementioned food trucks.
We left relatively early and did not sample any more beers from the other breweries, but thanks in large part to this beer festival, I gained a new hobby – to learn more about beer and the wide range of beer styles while checking out the local beer scene.
We began complementing our already existing wine rituals with beer exploration. I’d go online and learn about solid examples of various beer styles and match that information with the selections at nearby stores that sold craft beer.
I stayed up-to-date with Peter Estaniel’s BetterBeerBlog to see if there was anything new going on in the South Bay.
In April 2011, the first KraftBrew Beer Fest – organized by Naglee Park Garage – took place at the historic San Jose Woman’s Club, and we tried a larger selection of different styles of domestic and international beers.
Some beer styles we enjoyed from the first sip (IPA for my wife), while others we grew to appreciate over time (IPA for me).
Events like the Meet the Brewers beer festival and the KraftBrew Beer Fest not only provided opportunities to discover the wide variety of beer styles, but they also showed that there are plenty of folks in the area interested in good beer.
For the next year-and-a-half, our appreciation for beer and the local beer scene would continue to grow, and for me in particular become a passion as I started blogging and writing about the local beer scene.
Local Craft Beer Boom
As recently as late 2008, William Brand wrote that the South Bay was a craft beer desert, but from our ventures out to local beer spots, stores and events, we learned that Brand’s observation was surely evolving.
Beer enthusiasts no longer had to routinely drive at least 45 minutes to try the latest touted, hard-to-get beer. There were establishments that made and carried great beer right here, from Morgan Hill through San Jose to Palo Alto.
We observed first hand the growing demand for – and distribution of – good beer, a relatively recent development according to a number of longer-term South Bay beer fans. The various, possible reasons for why the South Bay was such a latecomer continue to be discussed (and might perhaps be a topic in a future write-up).
Fortunately, such discussions these days often end on a positive note; many beer drinkers throughout the South Bay are enjoying the current craft beer boom and imagining the potential for the local area.
Craft Beer Movement and the South Bay
“Craft beer” – as defined by the Brewers Association – refers to beer made by a “small, independent, and traditional” brewing company. Such definitions illustrate the contrast between local and regional craft beer brewing companies and the giant, macro brewing companies that still dominate the overall beer market.
But according to recent numbers released by the Brewers Association in March, overall beer volume sales are down while the U.S. craft brewing industry continues to grow in volume and dollar sales. More beer drinkers are trying craft beer and learning about the various aspects that make craft beer more compelling compared to macro beer.
This nationwide growth within the craft beer segment reflects the growing interest and demand for craft beer here locally. A number of recent developments highlight the increasing popularity of craft beer within our region – from the popular and successful beer festivals to the growth of local brewing companies like Hermitage and Strike, as well as a new San Jose brewery that is in the works.
The Bay Brewers Guild, a collective of brewers representing the South Bay and nearby Santa Cruz and Monterey areas, continues to take shape, while the spotlight on the beers made at our local brewpubs – and the brewers who make them – grows bigger and brighter.
More establishments are offering craft beer in the South Bay and taking care to ensure that their staff are knowledgeable enough about beer to be able to make just the right recommendation to both beer enthusiasts and newbies alike.
Restaurant James Randall in Los Gatos has joined California Café (both the Palo Alto and Los Gatos locations) in hosting a growing number of beer-and-food-pairing events.
With craft beer’s growing popularity, it’s no surprise that more folks are interested in homebrewing and joining homebrew clubs. “We receive several inquiries a month from new homebrewers… where even just a year ago inquiries were much more infrequent,” says Derek Wolfgram, president of the homebrew club Silicon Valley Sudzers.
And there is a growing list of craft beer-centric businesses that have just opened or are set to open this year.
In downtown San Jose, the list includes craft beer bars Original Gravity Public House and ISO: Beers, and restaurant Blackbird Tavern.
In Campbell, there is Liquid Bread beer bar. In Mountain View, there are Jane’s Beer Store, South Bay’s first specialty beer store, and Steins Beer Garden + Restaurant.
History and Emergence of the South Bay Beer Scene: Breweries
Even hardcore South Bay beer fans might be surprised to learn that the valley had its share of early breweries, as cited in the 1992 book The Bars of Santa Clara County: A Beer Drinker’s Guide to Silicon Valley co-written by Bay Area beer scribe Jay Brooks and Karen Knezevich.
These breweries produced predominantly German-style beers and included Eagle Brewery (San Jose, 1853), Fredericksburg Brewery (San Jose, 1856), and other San Jose breweries opening between 1875 and 1905, including San Jose Brewery, Louis Krumb’s Brewery, and the St. Claire Brewing Company. After breweries such as these closed, there were no local South Bay breweries until the mid-1980s.
Breweries like Winchester Brewery and Palo Alto Brewing Company would come and go, but not before making their impact.
In 1986, Pete Slosberg launched Pete’s Wicked Ales in Mountain View thanks to Palo Alto Brewing Company and Bob Stoddard, of whom Slosberg refers to as “one of the first, true pioneers” in craft brewing.
Stoddard would later open his eponymous Brewhouse & Eatery in Sunnyvale in 1993 (now FireHouse Grill & Brewery) and in Campbell in 2002 (now Campbell Brewing Company/Sonoma Chicken Coop).
Mountain View’s Tied House Brewery opened in 1988, and later in the same year Dan Gordon and Dean Biersch opened the first Gordon Biersch brewery restaurant in Palo Alto.
The second Gordon Biersch opened in downtown San Jose in 1990, replacing a brewpub that had closed in four months, proving in part that South Bay native Gordon – “Born in San Jose. Grew up in Los Altos,” he shares – had a strong case of South Bay pride. Gordon would go on to open a brewery and bottling facility in San Jose in 1997.
Los Gatos Brewing Company opened in 1991 with their downtown San Jose location opening in 2010.
El Toro Brewing Company started in 1992 with the opening of their Morgan Hill brewpub in 2006.
Additional breweries and restaurants would open, including Sunnyvale’s Faultline Brewing Company in 1994.
“We have breweries here in the South Bay that have been around for a while, and it’s nice to see people appreciating beer more,” states Campbell Brewing’s brewmaster Jim Turturici.
Steve Donohue, currently brewing at Hermitage while working on the initial stages of opening Santa Clara Valley Brewing Company in San Jose, asks that people give South Bay breweries a chance and says, “I think they’ll be pleasantly surprised.”
Craft Beer Bars and More
Moving along the local craft beer landscape, every beer region has its share of go-to hangouts for good beer. Since last year, Harry’s Hofbrau in San Jose has become a destination for the South Bay craft beer community. General manager Kevin Olcese has earned a solid reputation for his beer knowledge and passion, for bringing in hard-to-get beers on tap, and for informing customers via Facebook of the latest beer arrivals.
Olcese, however, is quick to give credit to Palo Alto’s Rose & Crown Pub and San Jose’s Wine Affairs – “They’re huge,” he simply says – for helping to pave the way in the beer scene, contributing greatly to the American and micro/craft beer knowledge base among local beer drinkers.
Kasim Syed took over the Rose & Crown in 2006 with an immediate goal to bring better quality beers along with beers that other places didn’t have. His second goal was to get people to try these different beers and get his customers to change their tastes. On a moment’s notice, he would drive to Santa Rosa to pick up a single keg of the latest Russian River Brewing Company offering – all to get more people to try different styles of beer.
As for the growing number of local beer spots, Syed says, “It’s not a competition. It’s about giving people choices; there’s more fun with more choices. These are happy times right now.”
Owner Diane Chang-Laurent remembers opening Wine Affairs in November 2007 with only five Belgian beers in bottles. But the customers, including mostly homebrewers at the beginning, would constantly request various beers from particular breweries. The beer focus really took shape in 2009.
Chang-Laurent says, “All the credit goes to the customers. They pushed me, and I listened.” As for the growing number of beer spots opening up in the South Bay, she says, “The more, the better. Plus, competition is always good.”
In downtown San Jose, Ryan Summers opened Good Karma Vegan Café in 2006 and has worked quietly yet diligently on bringing and maintaining a quality rotating craft beer selection – currently 15 beers on tap – for Good Karma’s loyal following. The new beer-centric establishments will “create a draw for everybody and help us take the customer experience even further as each of us continues to think about how to stand out.”
The craft beer focus began in 2008 for Bobby’s Liquors in Santa Clara thanks to Sukhjeev Singh, better known as Dee to his customers. Among the varied bottled craft beers in stock, Bobby’s offers a well-regarded collection of hard-to-get bottled sour ales.
Look for Dee and his wife to open ISO: Beers in downtown San Jose later this fall, which he says is “a beer bar and tasting lounge that will offer about 2,000 refrigerated, bottled craft beers and feature 50 to 60 craft beers on tap starting out.”
San Jose’s Naglee Park Garage and Jack’s Bar & Lounge, while providing respectable craft beer offerings, are coordinating large-scale South Bay beer events, like the Garage’s upcoming Summer KraftBrew Beer Fest (their third KraftBrew installment), taking place in downtown San Jose on Saturday, July 21. Event goers will get to enjoy a variety of beer styles along with great food and music in a festive atmosphere.
The next South Bay Beerwalk hosted by Jack’s (their third beerwalk) takes place in Campbell on Saturday, August 11, providing the opportunity to check out downtown Campbell while sampling beers from Northern California.
South Bay Craft Beer Scene Going Forward
Having been born and raised in San Jose (and still living here), I have seen various communities spring up over the years, communities bonded by a myriad of cultural facets, like art, music, food, sports and technology. We can now include craft beer; co-owner Dan Phan of Original Gravity Public House notes, “Beer is the universal beverage that has been bringing people together on common ground for thousands of years.”
The late esteemed English writer and journalist Michael Jackson wrote in his 1997 book The New World Guide to Beer, “The world always knew that beer was a noble and complex drink, but, for a moment in history, that was forgotten. Now it is being remembered.”
Indeed, many folks, including Dan Gordon, have felt the momentum for good beer building in the South Bay ever since the 80s and 90s. Fast forward to today, and there is no doubting the momentum. Notable Bay Area beer editor and writer Mike Pitsker agrees that the South Bay beer scene is on the up-and-up. And brewer Steve Donohue adds the capstone comment, “We’re just scratching the surface.”
[An abridged version of this post was shared as the cover story in the annual beer issue for Metro Silicon Valley.]
If you are a South Bay beer fan, then chances are you have visited Bobby’s Liquors on El Camino Real in Santa Clara and had the good fortune to talk beer with the affable and knowledgeable Sukhjeev Singh, who has customers simply call him by his nickname Dee.
Since roughly four years ago, Dee has steadily grown the beer inventory at Bobby’s Liquors, which is owned by his parents, helping to cement its reputation as the premier South Bay craft beer bottle shop.
Dee and his wife, Jen Sandhu, are set to establish their own mark in the South Bay beer scene with the opening of their craft beer bar and tasting lounge ISO: Beers later this fall in downtown San Jose. It will be the first of its kind in the South Bay.
Dee recently took the time to answer some South Bay beer-centric questions, including sharing some more information about the soon-to-open beer tasting lounge.
What is your personal and/or professional connection to San Jose and the South Bay?
I came to the South Bay from India during elementary school and have been here ever since.
When, where, and how did your passion for craft beer start?
About 4 years ago, I had an old keg of Lagunitas IPA at Bobby’s, which was very good. I then started trying more of the beers we had at the store, like Rogue. And my interest in beer grew from there.
When did you join Bobby’s Liquors, and did you start offering craft beer right away?
My parents started with Bobby’s Liquors in 1983, and I helped off and on since I was 18. About 4 years ago after trying and enjoying the beers we had at the time, I sought out more interesting beers and started offering them. The customers liked the beers I was bringing in.
Is there a growing interest in craft beer among your customers?
I’d say that there’s been a growing momentum of customers wanting to try different beer and especially rare, hard-to-find beer. We have a great selection of sour beers. We don’t advertise, so it’s all been word-of-mouth.
What are you favorite places to get good beer?
Harry’s Hofbrau in San Jose – good beer selection on tap there; plus Kevin and Jeremy are nice guys.
What’s your take on the current craft beer scene in the San Jose area? What’s your sense of the history of the craft beer scene in San Jose and the South Bay up to today? How has it changed over the recent years? Where do you see it going? What would you like to see happen?
I think people are interested in trying different kinds of beers. I know I am. I’ve been really focused this past year on working to open our own craft beer tasting lounge in downtown San Jose. Everything is good to go from our end. We want to open up as soon as possible, but we’re waiting for some final things to come together.
Please tell us more about your new beer tasting lounge.
Our tasting lounge will be called ISO: Beers. My wife and I were brainstorming one night, coming up with different possibilities for names. ISO: Beers had a good ring to it – ISO stands for “In Search Of” and is commonly used in the beer trading community, of which I’m an active member.
There’ll be plenty of space inside (1756 sq ft), and we’ll have numerous walk-in coolers to help store 2,000 bottled beers. We’ll have a capacity for up to 100 tap handles but will likely have 50-60. We want the place to be comfortable, so we’ll have sofas and tables indoors as well as space out front with tables.
We can’t wait for everyone to visit us. We’ll be at 81 East Santa Clara Street, by 4th Street Pizza and City Hall.