San Jose’s Floodcraft Brewing Company – located at the Whole Foods Market on The Alameda (777 The Alameda, to be exact) – has just released ‘Inner Strength’ Hazy Double IPA.
According to brewmaster Guy Cameron, Inner Strength was brewed with a Vermont Ale yeast strain plus Citra, Mosaic and Azacca hops.
During my recent visit on its release day, a good crowd had formed before noon, and many looked to be enjoying the new beer.
Inner Strength Hazy Double IPA is flooded <ahem> with ripe citrus, pineapple and melon aromas and flavors, well balanced by a pleasant hop bitterness. It’s a super smooth beer that belies the 8.4% ABV.
Inner Strength Hazy Double IPA is the third ‘hazy’ offering from Floodcraft Brewing, with all three having been released within the past couple months.
‘Perspective Shift’ New England IPA, brewed with all Citra hops, comes in at 6.8% and showcases bright aromas and flavors of orange, peach, passionfruit and pine.
‘Forward Momentum’ Hazy Pale, 5.5% ABV, exhibits orange and stone fruit aromas and flavors with a slight hop bitterness.
Additionally, ‘Song for You’ Blonde Ale with Hallertau Blanc (5.6% ABV) is a bright, citrusy beer with floral and peppery notes.
It’s certainly a busy time for Guy and assistant brewer Ben Wright, as the current tap list features ten of their beers, marking the highest number of Floodcraft Brewing beers on tap at one time.
Inner Strength stands out as my current favorite of the Floodcraft Brewing offerings. I’m struck by its citrus, melon juiciness and smoothness, making for one delicious and memorable Double IPA.
Brewmaster Guy Cameron was busy interacting with the first of many guests that evening.
The friendly bar staff.
On tap were four of Floodcraft Brewing’s own beers:
Curry for 3 Triple IPA
Solely Simcoe American Pale Ale
Nelmo American Pale Ale
Mindfulness American Amber Ale
Charcuterie, cheese and fruit platters galore. Plus cupcakes.
My bud Stef enjoying his flight of Floodcraft’s inaugural offerings.
All four Floodcraft beers were tasty, but I especially enjoyed Curry for 3 Triple IPA, a very well-balanced orange juice bomb with notes of tangerine, marmalade and papaya with a smoothness that belied its 10.5% ABV.
It was great – as always – catching up with Guy.
The Whole Foods team and guests expressed their appreciation for Guy’s leadership as well as for his consistently excellent creations.
Whole Foods also celebrated the occasion with their signature ‘breaking bread’ ceremony, which included pretzels that spelled out “FLOODCRAFT.”
Words of appreciation were given – again – to the Floodcraft Brewing Company brewing team, consisting of Guy and assistant brewer Ben Wright (right).
Ben and Guy.
I was grateful to have more than my fair share of the limited Curry for 3 Triple IPA.
In fact, it didn’t take long after the first initial sips to realize that Curry for 3 is one of my all-time favorites of any style.
What a memorable event – delicious food and beer, happy vibes and good times with good folks.
And look for Floodcraft offerings to start appearing at the other South Bay Whole Foods locations with taprooms.
A bunch of events are coming up featuring local breweries, which is great to see. Most are officially part of Silicon Valley Beer Week. The upcoming stretch looks to be the largest concentration of special local brewery events ever. Very exciting times!
Fri., July 21: Locals Only Beer Garden
WHAT: Forager Tasting Room & Eatery will host a ‘Locals Only Beer Garden’ as part of the Taste of San Jose event for Silicon Valley Beer Week. 5-10pm.
WHAT: 20twenty cheese bar hosts a special event featuring all San Jose breweries, including Santa Clara Valley Brewing, Hermitage Brewing Company, Bellpenny Brewing Company, Uproar Brewing Company, Strike Brewing Company, New World Ales, GearTooth AleWerks, Hapa’s Brewing Company, Gordon Biersch Brewing Company and Camino Brewing Company, as well as nearby Golden State Brewery and Red Branch Cider Company. Brewers and brewery reps. will be in attendance. 5-9pm.
WHERE: 20twenty cheese bar, 1389 Lincoln Ave., San Jose
WHAT: Uproar Brewing Company hosts a four-course dinner – ‘The Beer, The Brine & The Brash’ – inside the brewery featuring brined ingredients from pickles to meats and beers selected by head brewer Jim. 7-9pm.
Thurs., July 27: Locals Only Featuring Floodcraft Brewing Company
WHAT: Whole Foods Market in Santa Clara will host an all-day tap takeover featuring only local breweries, including Floodcraft, Santa Clara Valley Brewing, Hermitage Brewing Company, Camino Brewing Company and more. 11am-10pm.
WHERE: Whole Foods Market, 2732 Augustine Dr., #1600, Santa Clara
WHAT: Having started back on May 18, the weekly Thursday night market presented by Gordon Biersch Brewing Company and Moveable Feast features Gordon Biersch beers, Wildcide ciders, street food, music, artists and makers at the Gordon Biersch brewery facility in Japantown, San Jose. 5-9pm.
WHERE: Gordon Biersch, 357 E. Taylor St., San Jose
WHAT: Taplands in Santa Clara will celebrate local beer and feature offerings from Golden State Brewery, Hermitage, Santa Clara Valley Brewing, Strike, Camino Brewing, GearTooth AleWerks and others, with plans to continue into the following week. 11am-10pm.
WHAT: Forager Tasting Room & Eatery hosts a talk – led by Mark Denari of New World Ales – about all things hops, including the local history of San Jose’s hop growing tradition. Tasting included. 5-7pm.
WHAT: Seth Hendrickson of Golden State Brewery and Matt Hartenstein of Taplands will participate in the inaugural ‘Inside the Brewer’s Studio’ series event to feature dynamic, local beer enthusiasts. 7-9pm.
A name change is happening for the popular brewery and tap room Mission Creek Brewing Company, located at the San Jose Whole Foods Market on The Alameda (777 The Alameda).
Brewmaster Guy Cameron recently shared with me the reason for the name change:
“Due to the success of the first Whole Foods Market Northern California brewery here in San Jose on The Alameda, we wanted to create a trademarked brand that could be distributed beyond this location. We chose Floodcraft because it is original and relates to the history of Whole Foods Market.
“People might be surprised to learn that on Memorial Day in 1981, there was a devastating flood that nearly destroyed the first ever Whole Foods Market store in Austin, TX. The inventory was wiped out, and most of the equipment was damaged. There was a question of whether or not this first Whole Foods Market store would ever reopen.
“Customers, neighbors, and team members came together to help clean up and repair everything. Thanks to all these efforts, the store was able to reopen 28 days later.
“If it weren’t for that community support, Whole Foods Market might not be what it is today. It’s a very important part of the history of Whole Foods Market that continues to be celebrated and honored to this very day.”
The Curry for 3 Triple IPA is a special release tapping brewed just for the re-opening. The three other beers have already been available.
Guy brewed a first batch of Curry for 3 Triple IPA for SF Beer Week earlier this year in February which highly anticipated, given his extensive experience previously brewing big, well-regarded IPAs – including Pliny the Elder and Pliny the Younger – at Russian River Brewing Company.
The first batch lasted only a week and was a standout beer according to many. Guy himself described Curry for 3 as his favorite – a “10.4% Citra orange juice bomb.”
As I sadly missed it earlier this year, I’ll be sure to enjoy some this time around.